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So you made the The Top Ten Worst List. Happy New Year!

Many a Chief of Industry, VP of PR and corporate crisis manager has begun the new year by ranting and raving after seeing or hearing or learning that his or her business or corporation has made a list for some fault or error committed the previous year. And, then horrified to realize that the news has reached billions and billions of people around the world from California to China.

Crisis = Opportunity: Building trust after a Crisis

The AP reported that public approval for BP’s response had risen to 33 percent – a significant development by any measure.