Crisis = Opportunity: Building trust after a Crisis

The AP reported that public approval for BP’s response had risen to 33 percent – a significant development by any measure.

Crisis = Opportunity: Capture your response to a crisis! You’ve got a success story to share!

A crisis is not over when the final drop of oil is recovered, the last rescued bird or turtle is set free, the firemen reel in their hoses, the ship channel is cleared for traffic, flights resume, the trucks roll again, your team gets back to work or the news media interest fades.  That’s when [...]